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Wisconsin roofing market report

Public-data snapshot · Updated 2026-06-21 · By J.D. Hartwell, editor

A snapshot of the roofing market in Wisconsin: who's licensed, where they work, climate context, and what homeowners typically pay. All data from official US public sources cited below.

Licensed pros
1,660
BLS OES May 2023 - 47-2181 (Roofers)
Households
2,398k
US Census ACS 2022
Climate zone
Cold
DOE/NOAA climate classification
Typical asphalt shingle roof replacement
$11,000
National avg adjusted for Wisconsin cost-of-living

State overview

Wisconsin has approximately 2,398k households (US Census ACS 2022) and is in a cold climate zone (DOE/NOAA classification). The state employs roughly 1,660 roofers per the BLS Occupational Employment Statistics for code 47-2181, or about 0.7 pros per 1,000 households.

Licensing

Roofing pros in Wisconsin are typically regulated by the Wisconsin Department of Safety and Professional Services. Before hiring, verify the contractor's license number, that the license is active and in good standing, and that the licensee is bonded and insured to operate in Wisconsin. License lookup is typically free at the board's public website.

Top 5 cities by listed pros

  1. Wausau — 1 listed
  2. La Crosse — 1 listed

Seasonal demand pattern

Demand peaks after spring hail and summer storms; roof replacement bookings strongest Mar-Oct.

Typical cost range in Wisconsin

Based on national HomeAdvisor and Angi 2024-2026 averages adjusted to Wisconsin cost-of-living, a typical asphalt shingle roof replacement in Wisconsin runs around $11,000. See the full cost calculator suite for service-by-service ranges. Always get a written quote before committing to work.

Find a verified pro in Wisconsin

Browse our Wisconsin state hub or jump to a city: Wausau, La Crosse.

See all Wisconsin roofing pros →

Data sources. Employment: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2023 (bls.gov/oes), occupation code 47-2181 (Roofers). Households: U.S. Census Bureau American Community Survey 2022 1-year estimates (census.gov/acs). Climate zone: U.S. Department of Energy Building America Climate Zones (energy.gov) / NOAA National Centers for Environmental Information (noaa.gov). Licensing: Wisconsin Department of Safety and Professional Services. Cost ranges: HomeAdvisor 2024 True Cost Reports (homeadvisor.com), Angi 2024 cost guides (angi.com). All figures are estimates; verify before relying on for any decision.